Choosing between Surfer SEO and Frase for your agency? Both are popular choices. Surfer SEO starts at $79+/mo and is best known as Content optimization and SEO writing for higher rankings. Frase starts at $15+/mo and is AI content briefs and optimization in one tool. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Sf
Surfer SEO
Content optimization and SEO writing for higher rankings.
$79+/mo
👍 Pros
- Content Editor scores in real time
- Great for client deliverables
- Integrates with Google Docs
👎 Cons
- Add-ons cost extra
- Learning curve for beginners
Fr
Frase
AI content briefs and optimization in one tool.
$15+/mo
👍 Pros
- Cheap all-in-one
- Fast brief creation
- Good AI writing
👎 Cons
- Add-on for unlimited AI
- Grades less refined than Clearscope