Choosing between Publer and Sprout Social for your agency? Both are popular choices. Publer starts at Free / $12+/mo and is best known as Budget scheduler with AI and bulk tools. Sprout Social starts at $199+/mo and is Premium social suite with best-in-class reporting. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Pu
Publer
Budget scheduler with AI and bulk tools.
Free / $12+/mo
👍 Pros
- Cheap
- Bulk & recycle posting
- AI assistant included
👎 Cons
- Fewer analytics
- Support slower
Sp
Sprout Social
Premium social suite with best-in-class reporting.
$199+/mo
👍 Pros
- Beautiful client reports
- Social listening
- Excellent inbox
👎 Cons
- Very expensive
- Per-user pricing adds up