Choosing between Pictory and Runway for your agency? Both are popular choices. Pictory starts at $19+/mo and is best known as Turn long content into short branded videos. Runway starts at Free / $12+/mo and is AI video generation and editing for ad creative. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Pi
Pictory
Turn long content into short branded videos.
$19+/mo
👍 Pros
- Fast repurposing
- Auto captions
- No editing skills needed
👎 Cons
- Templated output
- Stock footage feels generic
Rw
Runway
AI video generation and editing for ad creative.
Free / $12+/mo
👍 Pros
- Cutting-edge AI video
- Fast ad-creative variations
- Green screen & inpainting
👎 Cons
- Credits burn quickly
- Output still needs curation