Choosing between Metricool and Sprout Social for your agency? Both are popular choices. Metricool starts at Free / $22+/mo and is best known as Affordable all-in-one social + ads management. Sprout Social starts at $199+/mo and is Premium social suite with best-in-class reporting. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
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Metricool
Affordable all-in-one social + ads management.
Free / $22+/mo
👍 Pros
- Covers social + ads
- White-label reports
- Great price for agencies
👎 Cons
- UI density takes adjusting
- Some networks limited
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Sprout Social
Premium social suite with best-in-class reporting.
$199+/mo
👍 Pros
- Beautiful client reports
- Social listening
- Excellent inbox
👎 Cons
- Very expensive
- Per-user pricing adds up