Choosing between Metricool and Later for your agency? Both are popular choices. Metricool starts at Free / $22+/mo and is best known as Affordable all-in-one social + ads management. Later starts at Free / $25+/mo and is Visual social scheduler with a focus on Instagram. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
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Metricool
Affordable all-in-one social + ads management.
Free / $22+/mo
👍 Pros
- Covers social + ads
- White-label reports
- Great price for agencies
👎 Cons
- UI density takes adjusting
- Some networks limited
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Later
Visual social scheduler with a focus on Instagram.
Free / $25+/mo
👍 Pros
- Great visual planner
- Link-in-bio included
- Strong on Instagram/TikTok
👎 Cons
- Weaker on LinkedIn/X
- Analytics gated to higher tiers