Choosing between Metricool and Hootsuite for your agency? Both are popular choices. Metricool starts at Free / $22+/mo and is best known as Affordable all-in-one social + ads management. Hootsuite starts at $99+/mo and is Enterprise social management with client approvals. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
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Metricool
Affordable all-in-one social + ads management.
Free / $22+/mo
👍 Pros
- Covers social + ads
- White-label reports
- Great price for agencies
👎 Cons
- UI density takes adjusting
- Some networks limited
Ho
Hootsuite
Enterprise social management with client approvals.
$99+/mo
👍 Pros
- Robust approvals & permissions
- Deep analytics & reporting
- Handles many accounts
👎 Cons
- Expensive
- Heavier than small teams need