Choosing between Metricool and Buffer for your agency? Both are popular choices. Metricool starts at Free / $22+/mo and is best known as Affordable all-in-one social + ads management. Buffer starts at Free / $6+/channel and is Simple social scheduling for multiple client accounts. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
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Metricool
Affordable all-in-one social + ads management.
Free / $22+/mo
👍 Pros
- Covers social + ads
- White-label reports
- Great price for agencies
👎 Cons
- UI density takes adjusting
- Some networks limited
Bf
Buffer
Simple social scheduling for multiple client accounts.
Free / $6+/channel
👍 Pros
- Clean, simple UI
- Affordable per-channel pricing
- AI caption assistant
👎 Cons
- Fewer analytics than rivals
- Approval workflows limited on low tiers