Choosing between Looker Studio and Databox for your agency? Both are popular choices. Looker Studio starts at Free and is best known as Free reporting and dashboards from Google. Databox starts at Free / $47+/mo and is KPI dashboards that unify marketing data. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
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Looker Studio
Free reporting and dashboards from Google.
Free
👍 Pros
- Completely free
- Deep Google integration
- Fully customizable
👎 Cons
- Manual setup effort
- Connectors for some sources cost extra
Db
Databox
KPI dashboards that unify marketing data.
Free / $47+/mo
👍 Pros
- Many data connectors
- Real-time dashboards
- Goal tracking
👎 Cons
- Free tier limited
- Advanced metrics gated