Choosing between Looka and Recraft for your agency? Both are popular choices. Looka starts at One-time / $20+ and is best known as AI logo maker and brand kit generator. Recraft starts at Free / $12+/mo and is AI design tool for consistent brand visuals. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Lo
Looka
AI logo maker and brand kit generator.
One-time / $20+
👍 Pros
- Fast AI logos
- Full brand kits
- Cheap one-time option
👎 Cons
- Templated results
- Less unique than custom design
Rc
Recraft
AI design tool for consistent brand visuals.
Free / $12+/mo
👍 Pros
- Brand-consistent style
- Vector + raster output
- Good for icon sets
👎 Cons
- Newer, smaller community
- Credit limits