Choosing between Lemlist and Mailchimp for your agency? Both are popular choices. Lemlist starts at $39+/mo and is best known as Personalized outreach with images and video. Mailchimp starts at Free / $13+/mo and is Email marketing and automation for client newsletters. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Le
Lemlist
Personalized outreach with images and video.
$39+/mo
👍 Pros
- Deep personalization
- Built-in lead database
- Multichannel sequences
👎 Cons
- Higher price per seat
- Can be feature-heavy
Ma
Mailchimp
Email marketing and automation for client newsletters.
Free / $13+/mo
👍 Pros
- Easy to use
- Good automations
- Strong templates
👎 Cons
- Gets pricey with list size
- Not built for cold outreach