Choosing between Later and Sprout Social for your agency? Both are popular choices. Later starts at Free / $25+/mo and is best known as Visual social scheduler with a focus on Instagram. Sprout Social starts at $199+/mo and is Premium social suite with best-in-class reporting. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
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Later
Visual social scheduler with a focus on Instagram.
Free / $25+/mo
👍 Pros
- Great visual planner
- Link-in-bio included
- Strong on Instagram/TikTok
👎 Cons
- Weaker on LinkedIn/X
- Analytics gated to higher tiers
Sp
Sprout Social
Premium social suite with best-in-class reporting.
$199+/mo
👍 Pros
- Beautiful client reports
- Social listening
- Excellent inbox
👎 Cons
- Very expensive
- Per-user pricing adds up