Choosing between Later and Publer for your agency? Both are popular choices. Later starts at Free / $25+/mo and is best known as Visual social scheduler with a focus on Instagram. Publer starts at Free / $12+/mo and is Budget scheduler with AI and bulk tools. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
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Later
Visual social scheduler with a focus on Instagram.
Free / $25+/mo
👍 Pros
- Great visual planner
- Link-in-bio included
- Strong on Instagram/TikTok
👎 Cons
- Weaker on LinkedIn/X
- Analytics gated to higher tiers
Pu
Publer
Budget scheduler with AI and bulk tools.
Free / $12+/mo
👍 Pros
- Cheap
- Bulk & recycle posting
- AI assistant included
👎 Cons
- Fewer analytics
- Support slower