Choosing between Instantly and Lemlist for your agency? Both are popular choices. Instantly starts at $37+/mo and is best known as Cold email at scale with deliverability tools. Lemlist starts at $39+/mo and is Personalized outreach with images and video. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
In
Instantly
Cold email at scale with deliverability tools.
$37+/mo
👍 Pros
- Unlimited email accounts
- Built-in warmup
- Great deliverability
👎 Cons
- Learning curve for setup
- Extra cost for lead data
Le
Lemlist
Personalized outreach with images and video.
$39+/mo
👍 Pros
- Deep personalization
- Built-in lead database
- Multichannel sequences
👎 Cons
- Higher price per seat
- Can be feature-heavy