Choosing between HubSpot and Salesforce for your agency? Both are popular choices. HubSpot starts at Free / $20+/mo and is best known as All-in-one CRM, marketing, and sales platform. Salesforce starts at $25+/user and is The enterprise CRM standard. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Hs
HubSpot
All-in-one CRM, marketing, and sales platform.
Free / $20+/mo
👍 Pros
- Generous free CRM
- Agency partner program
- All-in-one platform
👎 Cons
- Paid tiers get pricey
- Contact-based pricing scales fast
Sf
Salesforce
The enterprise CRM standard.
$25+/user
👍 Pros
- Endlessly customizable
- Huge ecosystem
- Enterprise-grade
👎 Cons
- Complex & costly
- Needs an admin