Choosing between HubSpot and Copper for your agency? Both are popular choices. HubSpot starts at Free / $20+/mo and is best known as All-in-one CRM, marketing, and sales platform. Copper starts at $12+/user and is CRM that lives inside Google Workspace. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Hs
HubSpot
All-in-one CRM, marketing, and sales platform.
Free / $20+/mo
👍 Pros
- Generous free CRM
- Agency partner program
- All-in-one platform
👎 Cons
- Paid tiers get pricey
- Contact-based pricing scales fast
Cp
Copper
CRM that lives inside Google Workspace.
$12+/user
👍 Pros
- Native Google Workspace
- Low learning curve
- Automatic data entry
👎 Cons
- Google-centric only
- Fewer advanced features