Hootsuite vs Sprout Social

Which is better for agencies in 2026? A side-by-side comparison.

Choosing between Hootsuite and Sprout Social for your agency? Both are popular choices. Hootsuite starts at $99+/mo and is best known as Enterprise social management with client approvals. Sprout Social starts at $199+/mo and is Premium social suite with best-in-class reporting. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.

Ho

Hootsuite

Enterprise social management with client approvals.

$99+/mo

👍 Pros

  • Robust approvals & permissions
  • Deep analytics & reporting
  • Handles many accounts

👎 Cons

  • Expensive
  • Heavier than small teams need
Visit Hootsuite
Sp

Sprout Social

Premium social suite with best-in-class reporting.

$199+/mo

👍 Pros

  • Beautiful client reports
  • Social listening
  • Excellent inbox

👎 Cons

  • Very expensive
  • Per-user pricing adds up
Visit Sprout Social