Choosing between Hootsuite and Publer for your agency? Both are popular choices. Hootsuite starts at $99+/mo and is best known as Enterprise social management with client approvals. Publer starts at Free / $12+/mo and is Budget scheduler with AI and bulk tools. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Ho
Hootsuite
Enterprise social management with client approvals.
$99+/mo
👍 Pros
- Robust approvals & permissions
- Deep analytics & reporting
- Handles many accounts
👎 Cons
- Expensive
- Heavier than small teams need
Pu
Publer
Budget scheduler with AI and bulk tools.
Free / $12+/mo
👍 Pros
- Cheap
- Bulk & recycle posting
- AI assistant included
👎 Cons
- Fewer analytics
- Support slower