Choosing between Hootsuite and Later for your agency? Both are popular choices. Hootsuite starts at $99+/mo and is best known as Enterprise social management with client approvals. Later starts at Free / $25+/mo and is Visual social scheduler with a focus on Instagram. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Ho
Hootsuite
Enterprise social management with client approvals.
$99+/mo
👍 Pros
- Robust approvals & permissions
- Deep analytics & reporting
- Handles many accounts
👎 Cons
- Expensive
- Heavier than small teams need
La
Later
Visual social scheduler with a focus on Instagram.
Free / $25+/mo
👍 Pros
- Great visual planner
- Link-in-bio included
- Strong on Instagram/TikTok
👎 Cons
- Weaker on LinkedIn/X
- Analytics gated to higher tiers