Choosing between HeyGen and Runway for your agency? Both are popular choices. HeyGen starts at Free / $29+/mo and is best known as AI avatar & spokesperson videos for client campaigns. Runway starts at Free / $12+/mo and is AI video generation and editing for ad creative. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
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HeyGen
AI avatar & spokesperson videos for client campaigns.
Free / $29+/mo
👍 Pros
- Realistic AI avatars
- Multi-language localization
- Great for scaled video
👎 Cons
- Can look synthetic
- Per-minute limits on plans
Rw
Runway
AI video generation and editing for ad creative.
Free / $12+/mo
👍 Pros
- Cutting-edge AI video
- Fast ad-creative variations
- Green screen & inpainting
👎 Cons
- Credits burn quickly
- Output still needs curation