Choosing between Frase and Semrush for your agency? Both are popular choices. Frase starts at $15+/mo and is best known as AI content briefs and optimization in one tool. Semrush starts at $139+/mo and is All-in-one marketing visibility and SEO platform. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Fr
Frase
AI content briefs and optimization in one tool.
$15+/mo
👍 Pros
- Cheap all-in-one
- Fast brief creation
- Good AI writing
👎 Cons
- Add-on for unlimited AI
- Grades less refined than Clearscope
Se
Semrush
All-in-one marketing visibility and SEO platform.
$139+/mo
👍 Pros
- Huge feature breadth
- Agency reporting add-ons
- Strong competitor research
👎 Cons
- Expensive
- Seat/project limits