Choosing between Databox and Fathom Analytics for your agency? Both are popular choices. Databox starts at Free / $47+/mo and is best known as KPI dashboards that unify marketing data. Fathom Analytics starts at $15+/mo and is Privacy-first, simple website analytics. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Db
Databox
KPI dashboards that unify marketing data.
Free / $47+/mo
👍 Pros
- Many data connectors
- Real-time dashboards
- Goal tracking
👎 Cons
- Free tier limited
- Advanced metrics gated
Fa
Fathom Analytics
Privacy-first, simple website analytics.
$15+/mo
👍 Pros
- Privacy-first / GDPR-safe
- Dead simple
- Fast, lightweight
👎 Cons
- Fewer deep metrics
- Not for complex funnels