Copper vs Salesforce

Which is better for agencies in 2026? A side-by-side comparison.

Choosing between Copper and Salesforce for your agency? Both are popular choices. Copper starts at $12+/user and is best known as CRM that lives inside Google Workspace. Salesforce starts at $25+/user and is The enterprise CRM standard. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.

Cp

Copper

CRM that lives inside Google Workspace.

$12+/user

👍 Pros

  • Native Google Workspace
  • Low learning curve
  • Automatic data entry

👎 Cons

  • Google-centric only
  • Fewer advanced features
Visit Copper
Sf

Salesforce

The enterprise CRM standard.

$25+/user

👍 Pros

  • Endlessly customizable
  • Huge ecosystem
  • Enterprise-grade

👎 Cons

  • Complex & costly
  • Needs an admin
Visit Salesforce