Choosing between Close and Salesforce for your agency? Both are popular choices. Close starts at $49+/mo and is best known as CRM built for high-velocity sales teams. Salesforce starts at $25+/user and is The enterprise CRM standard. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Cl
Close
CRM built for high-velocity sales teams.
$49+/mo
👍 Pros
- Built-in calling & SMS
- Great for outbound
- Fast workflow
👎 Cons
- Pricier per seat
- Overkill for simple needs
Sf
Salesforce
The enterprise CRM standard.
$25+/user
👍 Pros
- Endlessly customizable
- Huge ecosystem
- Enterprise-grade
👎 Cons
- Complex & costly
- Needs an admin