Choosing between Buffer and Publer for your agency? Both are popular choices. Buffer starts at Free / $6+/channel and is best known as Simple social scheduling for multiple client accounts. Publer starts at Free / $12+/mo and is Budget scheduler with AI and bulk tools. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Bf
Buffer
Simple social scheduling for multiple client accounts.
Free / $6+/channel
👍 Pros
- Clean, simple UI
- Affordable per-channel pricing
- AI caption assistant
👎 Cons
- Fewer analytics than rivals
- Approval workflows limited on low tiers
Pu
Publer
Budget scheduler with AI and bulk tools.
Free / $12+/mo
👍 Pros
- Cheap
- Bulk & recycle posting
- AI assistant included
👎 Cons
- Fewer analytics
- Support slower