Choosing between Buffer and Later for your agency? Both are popular choices. Buffer starts at Free / $6+/channel and is best known as Simple social scheduling for multiple client accounts. Later starts at Free / $25+/mo and is Visual social scheduler with a focus on Instagram. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Bf
Buffer
Simple social scheduling for multiple client accounts.
Free / $6+/channel
👍 Pros
- Clean, simple UI
- Affordable per-channel pricing
- AI caption assistant
👎 Cons
- Fewer analytics than rivals
- Approval workflows limited on low tiers
La
Later
Visual social scheduler with a focus on Instagram.
Free / $25+/mo
👍 Pros
- Great visual planner
- Link-in-bio included
- Strong on Instagram/TikTok
👎 Cons
- Weaker on LinkedIn/X
- Analytics gated to higher tiers