Choosing between Apollo.io and Lemlist for your agency? Both are popular choices. Apollo.io starts at Free / $49+/mo and is best known as B2B lead database plus outbound engagement. Lemlist starts at $39+/mo and is Personalized outreach with images and video. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Ap
Apollo.io
B2B lead database plus outbound engagement.
Free / $49+/mo
👍 Pros
- Huge contact database
- Find + engage in one place
- Good free tier
👎 Cons
- Data accuracy varies
- Sending limits on lower tiers
Le
Lemlist
Personalized outreach with images and video.
$39+/mo
👍 Pros
- Deep personalization
- Built-in lead database
- Multichannel sequences
👎 Cons
- Higher price per seat
- Can be feature-heavy