Choosing between Ahrefs and Frase for your agency? Both are popular choices. Ahrefs starts at $129+/mo and is best known as Industry-standard SEO toolset for backlinks and keywords. Frase starts at $15+/mo and is AI content briefs and optimization in one tool. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Ah
Ahrefs
Industry-standard SEO toolset for backlinks and keywords.
$129+/mo
👍 Pros
- Best-in-class backlink data
- Multi-site management
- Reliable rank tracking
👎 Cons
- Expensive at scale
- Credit limits on lower plans
Fr
Frase
AI content briefs and optimization in one tool.
$15+/mo
👍 Pros
- Cheap all-in-one
- Fast brief creation
- Good AI writing
👎 Cons
- Add-on for unlimited AI
- Grades less refined than Clearscope