Choosing between AgencyAnalytics and Looker Studio for your agency? Both are popular choices. AgencyAnalytics starts at $59+/mo and is best known as White-label client dashboards and reports. Looker Studio starts at Free and is Free reporting and dashboards from Google. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
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AgencyAnalytics
White-label client dashboards and reports.
$59+/mo
👍 Pros
- Built for agencies
- 80+ integrations
- White-label reports
👎 Cons
- Per-campaign pricing
- Setup time for many clients
Lk
Looker Studio
Free reporting and dashboards from Google.
Free
👍 Pros
- Completely free
- Deep Google integration
- Fully customizable
👎 Cons
- Manual setup effort
- Connectors for some sources cost extra