Choosing between AgencyAnalytics and Fathom Analytics for your agency? Both are popular choices. AgencyAnalytics starts at $59+/mo and is best known as White-label client dashboards and reports. Fathom Analytics starts at $15+/mo and is Privacy-first, simple website analytics. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
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AgencyAnalytics
White-label client dashboards and reports.
$59+/mo
👍 Pros
- Built for agencies
- 80+ integrations
- White-label reports
👎 Cons
- Per-campaign pricing
- Setup time for many clients
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Fathom Analytics
Privacy-first, simple website analytics.
$15+/mo
👍 Pros
- Privacy-first / GDPR-safe
- Dead simple
- Fast, lightweight
👎 Cons
- Fewer deep metrics
- Not for complex funnels