Choosing between Adobe Firefly and Recraft for your agency? Both are popular choices. Adobe Firefly starts at Free / $5+/mo and is best known as Commercially-safe generative AI from Adobe. Recraft starts at Free / $12+/mo and is AI design tool for consistent brand visuals. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
Ff
Adobe Firefly
Commercially-safe generative AI from Adobe.
Free / $5+/mo
👍 Pros
- Commercially safe
- Integrated with Photoshop
- Generative fill
👎 Cons
- Needs Creative Cloud for full value
- Credits cap generations
Rc
Recraft
AI design tool for consistent brand visuals.
Free / $12+/mo
👍 Pros
- Brand-consistent style
- Vector + raster output
- Good for icon sets
👎 Cons
- Newer, smaller community
- Credit limits