Choosing between Adobe Firefly and Looka for your agency? Both are popular choices. Adobe Firefly starts at Free / $5+/mo and is best known as Commercially-safe generative AI from Adobe. Looka starts at One-time / $20+ and is AI logo maker and brand kit generator. Below is a side-by-side breakdown of features, pricing, pros, and cons to help you decide which fits your agency's workflow and budget in 2026.
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Adobe Firefly
Commercially-safe generative AI from Adobe.
Free / $5+/mo
👍 Pros
- Commercially safe
- Integrated with Photoshop
- Generative fill
👎 Cons
- Needs Creative Cloud for full value
- Credits cap generations
Lo
Looka
AI logo maker and brand kit generator.
One-time / $20+
👍 Pros
- Fast AI logos
- Full brand kits
- Cheap one-time option
👎 Cons
- Templated results
- Less unique than custom design